Huh! Making a hash of it: The lowdown on Inland Revenue and your data:

The encrypted details of hundreds of thousands of taxpayers are being given by Inland Revenue to Facebook, Instagram, LinkedIn and Google for targeted advertising - but how good is the encryption? …

"So if I click on the IRD 'sort out your income tax debt' advert, that is logged ... giving information to Meta that, for instance, I am likely to have an income tax debt is pretty sensitive stuff.

"This is in a different league from Meta knowing that I am a fan of, say, popular science books."