Now this is clever. A subset of the population isnโ€™t online, and some of them are older people, a group that advocacy organisation Grey Power serves. GP are now placing a monthly 2-page ad in the local free paper instead of printing a magazine. Bigger audience, lower costs. ๐Ÿ‘

Two page Grey Power information spread. Detail that explains how the ad is cheaper and reaches a wider audience.

Miraz Jordan @Miraz

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