10 blogging guidelines that don’t apply to personal blogs
You are blogging to express yourself, make friends, develop your own ideas, learn about other lives, expand your understanding of the world, get advice or support, offer advice and support to others — or just for fun.

Perfect. When I got rid of my blogging pseudonym that I had for 12 years, some fellow bloggers were aghast that I “destroyed my personal brand”. My only response was that don’t care coz it was never meant to be a “brand”.

@vasta @pratik Glad that resonated. My pal Rachel wrote that. She’s blogging about older bloggers and is worth following. She's not on MB though.